Inputs (What We Invest)
- Donations from individuals, businesses, and sponsors
- TrendCatch donated billboard space (50% cost coverage)
- Staff hours, volunteers, and board oversight
- Partnerships with doctors, clinics, and local organizations
Unlock a Cause — Budget, Transparency & Donor Bill of Rights
Unlock a Cause is about accountability, dignity, and measurable community change. Below you will find our donor rights, how donations are allocated, and our first-year impact framework.
Our First-Year Budget Allocation
Every dollar given to Unlock a Cause supports programs that raise awareness and connect families to life-saving resources. Below is the responsible allocation of donations for our first year.
Transparency Promise: Public impact reports are published after each campaign. Unlock a Cause operates under TrendCatch Gives Back Inc., a registered 501(c)(3). TrendCatch donates 50% of ad space costs as in-kind support.
Budget Breakdown (First Year)
| Category | Percent of Funds | What This Covers |
|---|---|---|
| Direct Campaign Costs | 40% | Billboard placements, ad design, QR code integration, printing of awareness materials |
| Program Development | 20% | Recruiting doctors, health partners, building infrastructure to support campaigns |
| Content & Creative | 20% | Videos, websites, research, campaign messaging, multilingual translations |
| Staff & Administration | 10% | Hours worked by outreach staff, nonprofit compliance, basic operating costs |
| Technology & Operations | 10% | Software, digital tools, tracking systems, reporting dashboards |
100% Tax Deductible: All donations are fully deductible to the extent allowed by law.
Donor Bill of Rights
Philanthropy is based on voluntary action for the common good. It is a tradition of giving and sharing that is primary to the quality of life. To ensure that philanthropy merits the respect and trust of the general public, and that donors and prospective donors can have full confidence in the nonprofit organizations and causes they are asked to support, we declare that all donors have these rights:
The Donor Bill of Rights was created by the Association of Fundraising Professionals (AFP), the Association for Healthcare Philanthropy (AHP), the Council for Advancement and Support of Education (CASE), and The Giving Institute.
First-Year Impact Framework
This framework ensures that every dollar invested leads to measurable community change — from awareness to action, and from action to lasting impact.
Activities (What We Do)
- Design and launch 6 awareness campaigns (diabetes, blood pressure, teen violence, mental health, etc.)
- Place campaigns across supermarkets, gyms, laundromats, barbershops, urgent cares, bakeries
- Produce digital + print content with QR codes linking to local resources
- Recruit medical advisors and community partners to validate health content
- Collect and report campaign metrics monthly
Outputs → Outcomes → Impact
Outputs (Immediate Results):
- 6 campaigns launched in Year 1
- Dozens of screens playing Unlock a Cause content daily
- Millions of ad impressions across neighborhoods
- Thousands of QR code scans leading to info or referrals
- Dozens of donors/sponsors publicly acknowledged
- More residents aware of health risks and solutions
- Increased referrals to clinics/doctors via QR codes
- Stronger business-community partnerships through sponsorships
- Healthier, more informed communities in immigrant and underserved neighborhoods
- Reduced preventable health crises through early awareness
- A self-sustaining community billboard network for good